AM

Abdul Mateen Shahzad

Business Development & Growth Marketing Executive

Software Engineering Student

Professional Summary

Motivated Bachelor of Software Engineering student with hands-on experience in Business Development and Growth Marketing at Softzee. Strong skills in Lead Generation, Growth Marketing Strategy, Digital & Social Media Marketing, and Email Marketing Campaigns. Passionate about connecting technology with business growth to generate revenue-driven results.

Seeking opportunities to grow professionally while contributing to scalable software and marketing solutions.

Work Experience

Business Development & Growth Marketing Executive

Softzee

Present

Responsibilities:

  • Generate qualified, sales-ready leads for Custom Software, SaaS, and Mobile App Development services
  • Execute growth marketing strategies to improve lead conversion and brand awareness
  • Manage and optimize digital & social media marketing campaigns
  • Plan, create, and execute email marketing campaigns for outreach and lead nurturing
  • Conduct market research to identify potential clients and new opportunities
  • Coordinate with technical and sales teams to align business goals with marketing efforts

Key Contributions:

  • Helped maintain a consistent pipeline of quality leads
  • Improved campaign engagement through better audience targeting
  • Strengthened Softzee's online presence and outreach effectiveness

Education

Bachelor of Software Engineering

Lahore Garrison University

2023 – 2027

Relevant Knowledge:

Software Development Fundamentals
Software Development Life Cycle (SDLC)
Web & Application Development Concepts
Requirements Analysis & System Design
SaaS & Mobile Application Architecture

Skills

Business & Growth

Lead Generation Prospecting Business Development Growth Strategy Client Communication Market Research

Marketing

Digital Marketing Social Media Marketing Email Campaigns Lead Nurturing Outreach

Technical Awareness

Software Engineering SaaS Products Web Development Mobile Apps

Industry Exposure

Custom Software Development

SaaS Development

Mobile App Development

Web Development

Career Objective

To build a successful career in Business Development and Growth Marketing, leveraging my software engineering background to help technology-driven companies scale products, customers, and revenue.

Additional Information

  • Strong communication and teamwork skills
  • Growth-focused and result-oriented mindset

Let's Connect!

Interested in working together? Feel free to reach out.